A little over a month ago, Johnna (owner and creative behind Twila & Co.) and I got together for a lunch date. Johnna’s creativity has inspired me since we reconnected almost two years ago. She has an awesome vision of what she wants to accomplish and has the artistic ability to back it up (homegirl not only does incredible custom graphics, but she features items that you can purchase from her etsy store!). The talent is crazy. Per our usual visits, we talked about life, what was going on with work and inevitably brought up projects that we were working on. I told Johnna that the blog I had started really motivated me to want to do more with the business and delve further into personal styling. I explained my three concepts to her and without hesitation, she volunteered her time and closet for me to play with!
When I style an individual, I always want to make sure that the image that they want to portray is very clearly communicated between the two of us. Though I’ve known Johnna for years, when we sat down we talked about her look, what fashion risks she was willing to take and most importantly what she was comfortable with. How you present yourself, especially if you own your own company, is your brand and that is something that, as a stylist, I do not want to compromise.
What Johnna and I did would be considered a wardrobe consultation. She had gone through her closet and selected items that she loved, was on the fence about getting rid of, frequently wore or new pieces that she wanted styled. Once we chatted and I was acquainted with her closet, I got to work. Within two hours, twenty outfits were styled. Some were day to night outfits, others were for events that Johnna has in the cue and some were outfits that were a little out of her comfort zone, but that still reflected Johnna’s style: preppy and girly with beachy elements and always polished. Below you’ll find the looks and places that you can find the (or similar) items.
And make sure you head on over to see everything that Johnna has to offer. Twila & Co. is a one stop shop to have a lot of different needs met. Wedding coming up? New business branding? Need some fun summer stationary? She’s got you covered at johnnahetrick.com !
